Key challenges
Bridge the gap with Lisk’s community.
Fostering the right communication strategies between a blockchain project and its Community it’s not only vital to nurture the nature of a decentralized project, but also serves to build trust, an attribute that is particularly important in the blockchain industry.
Increase transparency.
The video series aimed to increase transparency about the development of the Lisk project, as well as bring visibility to Lisk’s Marketing initiatives and Lightcurve team members, and engage with the community through shareable, easy-to-digest content.
Increase participation.
The video series aimed to increase participation from the community by providing content that was not only informative but also visually appealing and engaging. This was important for keeping the community interested and invested in the project, which could lead to increased participation and adoption.
Present information in an engaging and consistent way.
The series had to be flexible enough to present simple operations information as well as complex technical updates through a cohesive and unified format, all through a consistent language that followed a clear narrative structure