The Creative team developed a unique visual style for the Lisk Academy, expressed through a predefined and documented language that allowed us to create engaging and exciting educational content, of all types, and in high volume.

Incorporating Lisk's essence.

To establish a strong connection with the parent brand while also creating a distinct identity, the creative team developed a unique visual style for the Lisk Academy, heavily influenced by Lisk's visual language. This included the use of saturated color palettes, typography, and a consistent approach to illustrations and iconography.

Prioritizing function.

To ensure that the visuals supported and enhanced the learning experience without distracting from the content, the design focused on functionality. The visual style was intentionally toned down and simplified through outlined elements of characters and elements and prevalent use of white space, emphasizing content legibility and accessibility for learners of all levels.

Consistent layout for recognizable content.

A systematic approach to the layout was adopted to make content easily identifiable and visually coherent. This included the implementation of a grid layout, fixed margins, locked titles, and a curated structure of the information architecture in every piece, that guided users through the learning process.

Make it fun!

To make the learning experience enjoyable and engaging, the design incorporated mascots and playful elements, such as dragons, robots, and other creative characters. These fun and lighthearted visuals served to highlight Lisk's core values and make the learning process more approachable for users from diverse backgrounds.